Discoverability audit — core readiness, observed answer-layer, strategic outlook

Does AI actually understand your website?

Crawl-first core site readiness for AI retrieval and trust, with optional observed answer-layer signals from structured prompt and competitor inputs, plus strategic AI visibility outlook guidance.

Free · no account·Up to 100 pages crawled·~2 minute run

Audit scope

Core site readiness, then observed answer-layer signals

Four pillars score core site readiness: reach, clarity, coherent structure, entity-level trust. Add prompt runs and competitors for observed answer-layer readouts—prompt visibility; citation and recommendation readiness; comparison handling; competitive framing—structured inputs only, not always-on monitoring.

Access

Site access & retrieval reach

Foundation of AI readiness: robots, redirects, and indexability—if systems cannot reach a page, nothing downstream matters.

Clarity

Clarity & intent fit

Titles, headings, and depth—signals for how models classify pages, match buyer intent, and shortlist credible answers.

Structure

Structure & topical coherence

Internal linking and duplication patterns—whether your site reads as a coherent entity or competing fragments.

Trust

Entity clarity & trust

Structured data, About/Contact, and proof cues—verification-style signals that affect citation and recommendation confidence.

Observed answer-layer & competitive context

Optional second pass from structured prompt runs and competitors: observed prompt visibility; citation and recommendation readiness; comparison queries; share-of-voice. Directional heuristics — not live coverage of every model or market.

How it works

From URL to core scores — then observed answer-layer signals when data exists

  1. Step 01

    Submit your URL

    Enter your homepage. We normalize the URL, validate the domain, and create your audit record.

  2. Step 02

    We crawl and analyse

    Our crawler maps up to 100 pages, extracts content signals, detects structural issues, and scores four dimensions of site readiness for AI retrieval.

  3. Step 03

    Get your audit report

    Findings, losses, opportunities, 30/60/90 roadmap — plus observed answer-layer signals when prompt and competitor records exist.

Deliverable

Core findings, observed answer-layer signals, strategic outlook

Discoverability score (core)

One 0–100 index from crawl data across Access, Clarity, Structure, and Trust — baseline AI retrieval readiness.

Top Visibility Losses

The gaps that hurt extraction and classification most — with severity ratings and page-level detail.

Fastest Opportunities

Quick wins ordered by effort and impact on how AI systems can use your content.

Priority Fix Roadmap

30/60/90-day actions derived from your crawl — not generic checklists.

Observed answer-layer & competitive signals

With prompt tests and named competitors: visibility in answers, citation and recommendation readiness, comparison-style queries, share-of-voice — observed heuristics with confidence when data is thin.

Sample output

What the report looks like

Core crawl scores plus optional observed answer-layer indices when inputs support them. Illustrative figures below — yours follow your URL and any prompt or competitor data you add.

Core score snapshot

AI Discoverability

62/100

Access
71
Clarity
58
Structure
64
Trust
55

Observed answer-layer signals (illustrative)

Heuristic, input-dependent — not live rankings or universal model coverage. Appears when prompt tests and competitor context exist.

Observed prompt visibility
54
Citation & recommendation readiness
61
Comparison-query readiness
49

Example findings

  • HIGHKey service URLs share similar title patterns — harder for AI to distinguish which page answers a specific buyer question.
  • MEDSeveral pages fall below useful content depth for extraction — thin signals reduce confident retrieval.
  • MEDTrust pages exist but entity cues are uneven — About/Team signals could be clearer for verification-style systems.

Priority roadmap (excerpt)

  1. 30dDifferentiate titles and H1s on top commercial URLs; tighten meta descriptions where AI classification starts.
  2. 60dImprove internal linking between related services so topical authority clusters more cleanly.
  3. 90dExpand structured cues and proof on core offerings — strengthen entity clarity for trust-heavy queries.

Illustrative only — not an engagement, testimonial, or outcome guarantee. Live reports reflect your crawl; observed answer-layer depth depends on the inputs you attach.

Run free audit →Deeper support via discoverability. STUDIO

FAQ

Practical questions

Core site readiness, observed answer-layer signals, strategic AI visibility outlook, and honest limits—plus how this differs from SEO tools and agency work.

What is an AI discoverability audit?
A structured review in two parts: (1) site readiness from a public crawl—how well systems can access, interpret, structure, and trust your pages—and (2) an optional advanced layer that scores prompt visibility, citation and recommendation readiness, comparison-style queries, and competitive context when that data exists. You get issues, scores, and a phased roadmap—not a generic checklist.
What does the audit actually check?
The core run crawls up to 100 public HTML pages and scores Access, Clarity, Structure, and Trust from page signals (crawl paths, titles, depth, duplication risk, structured data, trust pages, and similar). When prompt runs and competitor records exist, the report can include advanced scores derived from those inputs. Scoring is deterministic from crawl + structured fields—not live polling of ChatGPT or other consumer AI products on your behalf.
What does “advanced” mean in the report?
Advanced is a second scoring pass on top of the crawl: heuristic indices for how your brand may appear in answer-style contexts—prompt visibility, readiness to be cited or recommended, comparison-query handling, and share-of-voice vs named competitors—based on structured data you (or an operator) attach. It interprets signals; it does not certify outcomes across every model or market.
Does this measure real AI visibility or live rankings?
It measures proxies from your site and from any prompt tests you supply—not live placement in ChatGPT, Google AI, Perplexity, or elsewhere. Useful for direction and prioritization; not a replacement for product analytics or rank tracking.
Is prompt visibility automated?
The crawl is automated. Prompt visibility scores use manually captured prompt runs and competitor context when those exist. Outputs are directional and confidence-weighted—stronger when there are enough diverse runs, weaker when data is thin.
What if we have little or no prompt or competitor data?
The core audit still completes with full site-readiness scores and findings. Advanced sections may be omitted, show neutral or dampened scores, or label low confidence. Sparse data should not be read like a definitive market scorecard.
Is this the same as SEO?
No. Classic SEO tools emphasize rankings, keywords, and links. This audit emphasizes how AI-facing systems can retrieve and trust your content, plus optional answer-context signals when prompt data exists. Overlap on page quality and structure is normal; the product is not a rank tracker.
Who is this best suited for?
Marketing and site owners at small-to-mid B2B sites, SaaS, and services with roughly up to 100 important pages who want a fast, evidence-based read on AI-facing gaps—and optionally a structured view of prompt- and competitor-informed visibility when that data is added.
Who is this not a fit for?
Very large sites where 100 pages is not representative, heavy authenticated or paywalled experiences we cannot crawl, teams expecting always-on monitoring of every AI surface, or engagements needing legal or compliance sign-off beyond a public crawl.
Does this guarantee I will show up in ChatGPT, Google AI, or Perplexity?
No. Third-party systems decide what they surface. The audit highlights friction and priorities from your site and any tests you add; it does not guarantee recommendations, citations, or rankings.
Do you store data from my audit?
We keep an audit record (your submitted URL, crawl results, scores, and findings) so your report link keeps working. We only fetch publicly reachable pages. Optional PDF flows may store the email you provide.
What happens after I run the free audit?
You get a report with scores, issues, and actions. Advanced readouts appear when underlying data supports them. For hands-on implementation or larger scope, discoverability. STUDIO is a separate path—see the site footer and report.
Is this a free tool or a service?
The crawl and report on this site are free and self-serve. Deeper audits, workshops, and implementation are separate agency services—not bundled into the free run.
Can I get help implementing the recommendations?
Yes. The free report is written to be actionable alone; for validation, sequencing, or implementation, contact discoverability. STUDIO via the footer and report links.

Start

See your core readiness, observed answer-layer signals, and strategic outlook

Free for up to 100 pages: core discoverability readiness plus observed answer-layer readouts when prompt runs and competitor records exist — not an observability platform. Larger scope or implementation: talk to discoverability. STUDIO.

Saved audit · persistent report linkFree · no card · no account